This rug was woven by artisans that reside in a village just outside of Beni M'rirt which is located within the Middle Atlas Mountains. 

Keltouma and her daughter Soukina lead this group of 25 artisans from a Village just outside Beni M’rirt, in the Middle Atlas Mountains. Founded in the early 2000s, the collective makes medium to high hand-knot rugs, a style named after the region. Traditional rugs from this region use a thick knotting technique, which makes the rugs feel extra plush.

The traditional Beni M’rirt rug contains a thick knot which allows for their rugs to feel extra plush.

Made up of 100% "live" wool and natural dyes, this design adapted a vintage rug from the local village and modernized the design motifs.
--technical details
Size: 7’-3” x 11’ (2.21 x 3.35 m)
Rug Style: M'Rirt Hand-Knot
Pile: Medium
Materials: 100% live sheep’s wool, organic spice dyes